Brochures

What are Brochures?

Brochures are promotional materials that provide information about a company, product, service, or event. They are typically printed on paper and folded into a small booklet or pamphlet format. Brochures may include details such as company history, product specifications, pricing, images, and contact information.  Brochures allow customers to quickly get a feel for products or services, while also finding answers to many of their initial questions. Brochures are great to include in a sales kit or hand out in high-traffic areas.

 

When to use  Brochure Printing?

Custom Printed Brochures are often used as marketing or advertising tools to educate potential customers about a business or product and to encourage them to take action, such as making a purchase or contacting the company for more information. Custom brochure printing is an ideal way to present a large amount of information in a compact way. With brochures, you can utilize both text and images to appeal to your potential customers. 

Choose the right paper and folding combination to make sure the brochures are representing your business the best way possible.

 

Custom Brochures Paper Options

 

Gloss Paper

Make your designs burst with vibrancy using Gloss paper, featuring a light-reflecting coating that amplifies the boldness of bright colors and patterns. This paper is an ideal selection for projects adorned with full-color photographs, captivating graphics, or vivid solids, as it truly brings them to life.

While Gloss paper excels in making your visuals pop, it may not be the optimal choice for text-heavy designs. The shiny surface can pose challenges in legibility for small print. However, if you're crafting a promotional piece that demands attention, such as a multi-page brochure, gloss paper becomes the perfect companion, ensuring your message stands out in the crowd.

 

Uncoated Matte Paper

Experience the timeless elegance of uncoated paper for printing materials that demand a natural and tactile sensation. Unlike glossy or silk paper, uncoated paper embraces a matte surface without any additional coating, allowing you to intimately feel the paper fibers upon touch. This establishes a personal connection with your printed materials, enhancing readability and ease of writing.

Uncoated paper possesses a remarkable sophistication and luxurious appeal, particularly at heavier weights. With the right design and printing techniques, a desired matte effect can be achieved, often preferred over glossy finishes by many. Moreover, uncoated paper is perfect for Brochure printing when they are intended for handwritten completion.

However, it's essential to consider that vibrant colors and images may appear slightly subdued on uncoated paper, making it more suitable for artwork with light coverage.

 

 

Folding

The numerous different folds available mean there is a fold for everyone and for every application. As well, the fold that is chosen and the order of the panels can be a very effective means to make sure information is presented in the right order.

 

Back to blog